Soil.
By the time food is available in markets it has gone through a long shipping process and some freezing, after being picked from the farm. Once fruit and vegetables are picked, their nutritional value begins to deplete. As the produce bruises, minerals and vitamins are lost and sugar increases. Food arrives for purchase approximately 12-14 days after being picked.
Dealers purchase produce from farms at a very low cost, which markets sell to the consumer at a very high cost, and the farm benefits zero. With the competitive let’s say, “big market” industry, farmers are, in a way, forced to continually produce harvest, without crop rotation or seasonal change. Some may be thinking, so what!
Without allowing time for our soil to go through it’s natural life cycle, it cannot obtain all the minerals and nutrients it needs; resulting in approximately a 50% nutrition depletion. Therefore, the production of crop is low, they are not nutrient dense, and the crop production is much smaller in size. Due to soil depletion, produce cannot mature or develop into its natural size. Now factor in shipping time and purchase.
